Our Team

A smiling man with brown hair, glasses, and wearing a gray sweater and a collared shirt in front of a dark background.

Terry Young

Founder

built sparks & honey into a globally recognized cultural intelligence and AI firm….

Jennie Baird

Product lead

former Chief Product Officer at BBC Studios. Brings decades of experience scaling digital platforms across global media, with a focus on responsible AI, user-centered design, and societal impact. Chair of the Ethical Tech Project, advancing tech that serves people and planet.

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Portrait of a young Asian man with short black hair, wearing a black shirt, against a white background.

Eric Lau

Founding Partner, 
Applied AI & Visual Systems

leads applied AI for multimodal branding and behavioral insight as well as creative architecture.