Our Team

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Terry Young

Founder

built sparks & honey into a globally recognized cultural intelligence and AI firm….

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Paul Butler

Policy executive

systems thinker with expertise in equity, policy, media, and institutional transformation….

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Jennie Baird

Product lead

former Chief Product Officer at BBC Studios. Brings decades of experience scaling digital platforms across global media, with a focus on responsible AI, user-centered design, and societal impact. Chair of the Ethical Tech Project, advancing tech that serves people and planet.

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Eric Lau

Founding Partner, 
Applied AI & Visual Systems

leads applied AI for multimodal branding and behavioral insight as well as creative architecture.